Evolving with Purpose. Built to Deliver.

Parasol Group operates across four complementary verticals — software, loyalty, conferences, and consulting — delivering digital platforms, lifestyle programs, and engagement strategies that create long-term value in the UAE and beyond.

Our Business Verticals

From national-level schemes to private group access solutions, our systems support automated campaign delivery, custom benefits, and full reporting dashboards.

Loyalty Programs

We design and operate closed-loop loyalty programs that drive customer retention and brand affinity.

From concept to execution, our team delivers audience-focused experiences with strong brand alignment, custom technology, and high engagement.

Conferences & Events

We organize and host professional conferences across the MENA region.

Its services complement our group’s work in loyalty, events, and platform-driven engagement. It bridges strategic planning with on-the-ground execution.

consulting and digital marketing

Parasol Hub offers integrated consulting and digital marketing support to elevate brand presence, customer experience, and operational readiness.

In the following years, we expanded into IT, software, loyalty, and event management.

Post-2020, we streamlined operations to focus entirely on our three core strengths: Software, Loyalty, and Conferences — each led by teams with years of experience in delivery and execution.

Our History

Parasol Group was founded in 2006, initially offering high-end outdoor furniture and design solutions in the UAE

Parasol Group of Companies:

PARASOL LOYALTY CARD SERVICES L.L.C
PARASOL CONFERENCE ORGANIZERS L.L.C
PARASOL SOFTWARE TRADING L.L.C
Parasol Hub L.L.C - FZ

Location & Contact

1405, Latifa Tower, SZR, Dubai UAE
Po Box 391849